Car Hire with easyCar
The EasyGroup, founded in 1998 by Stelios Haji-Ioannou is the holding company controlling the "easy" ventures which follow the "easy" format of taking away the frills in something to make it cheaper overall.
The best known and most successful division of the group is EasyJet, who integrate all their divisions with their Airline ticketing system.
In recent years the company has started to franchise the businesses to aid expansion and reduce costs. It is particularly strong in Europe where it is closely associated with Europcar.